Sepp Blatter is the new President of FIFA, the international committee in charge of futball/football/soccer, the sport known officially as association football. Blatter has been under scrutiny for the past two months or so because of a number of blown calls in the 2010 World Cup. What does this have to do with Google reputation management?

So you may have heard about Sepp Blatter’s inauspicious arrival on Twitter. If you haven’t, here’s a summary: The FIFA president signed up in June. He tweeted. He promptly got over 20,000 followers, many of whom sent @replies stating how much they disapproved of him and his organisation.

The rest of the article is well worth a read, even for people who could care less about Sepp Blatter or the International Soccer scene. The author derives four lessons from the story, all of which are well stated.

http://www.heavychef.com/4-lessons-sepp-blatter-taught-us-about-online-reputation-management-on-twitter/