Being connected to various social networking sites can either be great for an online reputation, or disastrous for one. This is because if the social networking profile is well-managed, it can give the impression of professionalism and success. If it is poorly run, or worse yet if someone else gets the name on the social networking site first, then social networking can be the most dangerous tool on the Internet.

How do you prevent this? Well, there are many websites which reserve your screen-name, company name, or personal name on the many social networking sites–this is certainly one viable option. Another is to create profiles on just a few of the most well-known social networking sites and run them professionally. This will leave you or your company open to criticism, but most industry professionals agree that this is the best way to prevent widespread online libel. Most importantly: social networking is for virtual dialogue and community. It is important to remember that a facebook profile for your local coffeeshop is as much about dialogue as it is about getting the latest announcements on coffee specials. This blogger has some good advice for business owners on this subject.