ComputerWorld, BusinessWeek, and TIME have all recognized that one of the leaders in the Online Reputation Management industry is Reputation Hawk. This company is one of the most respected and, pardon the pun, reputable, in the industry. Why? I have looked through a number of customer reviews and found that their services seem to work both better and faster than many of their competitors. So, what is it that an online reputation management company actually does?

Often the Internet is the source of anonymous attacks on both company’s and individual’s reputations. For commercial and personal reasons, a reputation is important. Companies value a reputation because it can effect branding, marketing, and advertising. Individuals value their online reputations because that often dictates what someone thinks of them. An online reputation largely consists of social networking profiles and search results. When people go out to a restaurant, make a major purchase, or go see a movie these days—they first look it up in a search engine, usually Google. The search engines reveals pages upon pages of results, but most people only look at the first one or two pages. This is what makes up a person or company’s online reputation.

So how does ReputationHAWK fit in? They are able to manipulate your search results and make them look how you want, given enough time. Although this isn’t an instant thing, it can take months, what company wouldn’t want to have their search results reflect a more positive outlook on their company?