Slowly each industry is realizing that corporate reputation management reaches them too. No industry is immune from its reach, because in every industry there is some degree of competition. This means image and reputation are important to every single business in every single industry. Eventually, every industry is touched.

“I had a good reputation before all this started,” Dallas plastic surgeon Dr. Jack Gunter told the magazine, explaining that he is the subject of the Website nosejobgonebad.com. “The person who started that Website never filed a malpractice suit because he knew it wasn’t malpractice; it was a complication,” the doctor said. But since the angry patient chose to post video and photos of his complications, the implication is that Dr. Gunter botched the surgery.

The medical industry is now in the process of understanding how detrimental online defamation can be to doctors and medical firms.

http://www.theplasticsurgerychannel.com/breaking-news/plastic-surgeons-fear-bad-online-buzz.html