This article certainly gets one thing right–no matter how good a product, business, person, or service is, people will have something negative to say about it. We’ve all met these kinds of people, the misanthropes and complainers who can find negativity in anything. Well, those people have found an outlet on the Internet and this can negatively effect the online reputation of brands, companies, and people.
http://www.visibilitymagazine.com/location3-media/tarla-cummings/online-reputation-management