People make a lot of suggestions regarding SEO and web reputation management, but none is better than the advice found in this article. They’re quite right, content is king.

“This is not just content for the website itself but content for press releases, blogs, testimonials, social media channels and other third-party sources”, said Mr Hollands-Hurst, who is a search engine optimisation (SEO) consultant at the group.

He added that companies wanting to manage their online reputation should both boost SEO and create sufficient positive content that will drive adverse comments away from the first search engine results pages.

Of course, the content has to be good. “Any press is good press” isn’t a rule that applies in the reputation management industry.

http://www.computeach.co.uk/IT-news/IT-Computer-Technology-News/Content-is-key-in-boosting-online-reputation-says-Pixl8/19701060