Very few people these days comprehend how important Google reputation management can be to a company’s overall success in a public relations campaign. However, if you want evidence of the important of Google reputation management, simply look to what the big companies do when they mess up.

British Petroleum, which is currently facing a lot of heat over their oil spill off the coast of Louisiana is, according to recent reports, buying up Google AdWords related to the spill. They hope to reroute many searchers to webpages which explains BP’s cleanup and restitution initiatives rather than to websites which explain how bad the spill is and how bad it is being handled. Regardless of how one feels about the spill, this news explains exactly how important Google reputation management is.