One thing cannot be emphasized enough in the hospitality industry–Online Reputation Management Services are effective and necessary. Reputation management services can help a hotel or bed and breakfast to excel in the industry by shielding it from unfair or untrue criticism online. It is important to protect your reputation, whether in real life or online. Hotels are beginning to understand this, which is why reputation management has become so important to the industry lately.

“Hotels are quickly recognizing the link between revenue management and reputation,” says Corin Burr, Director of London-based Bamboo Revenue. “Common sense dictates that there is a link between guest reviews and revenue performance. Of course there are many contributing factors, but to watch your Revenue Generation Index increase as your Guest Satisfaction Index increases puts more science into the instinct.”

Being able to increase revenues while blocking out untrue or defamatory statements about your business is a common sense move. With the hotel industry, it is almost a requirement, due to the competitive nature of the industry.