Is the concept of the online reputation dead? Certainly Mike Arrington at TechCrunch thinks so, and the author of the Telegraph article linked below agrees with him. However, the average person will see a negative comment about them on Google and will not shrug and say, “oh well, you know them Internets!” Rather, they will be concerned, frustrated, perhaps even outraged.

Any individual who is unfairly maligned onlineis going to want to fix the problem. They will want people to find positive commentary on them, not negative comments. With sites like Unvarnished out there–where individuals can comment on other individuals anonymously–this is not a trend that is likely to disappear anytime soon. Luckily, Search Engine Reputation Management is not going anywhere anytime soon, either.

http://www.telegraph.co.uk/technology/internet/7928259/The-internet-is-completely-useless-for-checking-out-people-and-businesses.html