Place Pages and ORM
This article is all about how Google’s Place Pages and what exactly it is supposed to be. More importantly, near the ends, the author writes wonderingly about how Place Pages will effect business reputation management. This is an interesting concern, and one that I’d be excited to read more about.
http://www.webpronews.com/topnews/2009/09/28/google-local-feature-raises-seo-concerns